Stop paying for garbage inventory.
Enshittification - Cory Doctrow's original theory.
Radio NZ - How the internet became 'enshittified' - and how to fix it.
Enshittification - the Macquarie Dictionary Word Of The Year, 2024.
New Yorker - The Age of Enshittification.
Paul Krugman (Nobel Laureate) - The General Theory of Enshittification.
Your ads are salmon, swimming in a stream full of bears
of wasted impressions filtered out
reduction in low quality placements
placements currently excluded
placements added every day
A clean-up cycle.
Built for the messy reality: placements change, exclusions decay, and waste returns even if you are watching it carefully. Do you have the time, skill and tools to control your Ad Placements?
Google pays 68% of your click cost to the publisher or Youtube Channel owner, creating a tempting honey pot for legitimate publishers and content creators, and for scammers.
* Website scammers simply use AI to create a site, set up a Google AdSense account, evade detection and enjoy a healthy profit.
* Youtube scammers simply create a channel with dozens or hundreds of AI generated, meaningless or copied videos, trick the system into monetising them, evade detection and enjoy a healthy profit.
The default tools to protect advertisers are woefully inadequate and the bears are eating your salmon.
Pull placement reports and normalise the chaos: domains, apps, videos, and channels.
Detect patterns that correlate with budget leakage and brand risk - not just poor performance.
You determine what makes it though. We provide the tools to monitor the results.
With placements appearing daily we keep a living deny-list and re-check the inventory on schedule.
Filter
Detect
See the graphs. See the garbage.
We don’t just provide optimisation, we show where money went, what got excluded, and what performance did afterwards.