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Unshittification by Houdini
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Frequently Asked Questions

Everything you need to know about the product and billing.

How does Unshittification actually work? +

We utilize a proprietary, constantly updating database of known click-fraud farms, low-quality mobile apps, and spam domains. By applying these blocklists to your Performance Max, Demand Gen and Display campaigns, we prevent your ads from showing in places where real humans will never see them, instantly improving your ROI.

Is it safe to use with my Google Ads account? +

Yes. We only use official Google Ads API endpoints and standard placement exclusion methods. We are a Google Partner and API Certified. Our tool does not alter your bidding strategies or ad copy; it strictly manages negative placement lists.

Do I need to be an agency to use this? +

Not at all! While we built this tool to help agencies manage hundreds of client accounts, we offer direct plans for businesses managing their own ad spend. Check out our Pricing for more info.

How often are the blocklists updated? +

Our systems identify and block around 300 new spam sites daily. Your connected Google Ads accounts are automatically synced with the latest protective lists every 24 hours.

Can I try it before I buy? +

Yes, we offer a trial so you can see the immediate drop in junk traffic before committing. If your business or agency spends over $NZ10,000 per month, you can request a trial here.

Do I need to maintain the blocklist? +

No, just relax. You can update the whitelist if you know of quality sites in your territory, but the protection is automatic.

How long is the installation process? +

About 10 minutes. Seriously. If you add new Accounts to your MCC then they are automatically protected too.

Still have questions?

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