Stop Wasting Google Ads Budgets on Bad Placements
Deliver the immediate results your clients expect by automatically filtering out fake placements, ensuring your campaigns capture high-quality leads while safeguarding your clients' budgets.
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The Problem With PMax (and Demand Gen)
As a Google Ads agency, you know PMax is a black box with many limitations on what you can control. When it works well it is brilliant.
But it often ends up burning client budgets on zombie sites, children's apps, and YouTube AI slop channels. Manually auditing placement reports takes hours your team doesn't have.
- Irrelevant websites: Kids games, foreign language content, job seeking websites
- AI generated/Low quality websites: Fully AI generated or copy pasted templates
- Made For Advertising (MFA) websites: Websites made purely to generate ad clicks, placing ads full screen or in places often accidentally clicked
- Bot websites: Websites with little to no human traffic, with automated bot traffic clicking on ads
What the Tool Does
Our software is designed for busy performance teams that need flexibility, visibility, and proof of value. It helps agencies protect client budgets while keeping the speed and reach advantages that make PMax useful in the first place.
Automated Cleaning
Full automation or custom filters to block junk instantly.
Live View Dashboard
Real-time visibility into exactly where your budget goes.
Personalised Reports
Monthly outcome reports detailing budget saved and reach improvements to show your leadership team.
Keep PMax. Fix the Blind Spots.
Performance Max is powerful, but it leaves agencies with too little control over where ads appear. Our platform closes that gap by helping your team keep the automation benefits of PMax while adding the placement oversight, filtering, and reporting clients expect.
Ruined Targeting
Bot traffic sites dilute your campaigns. Clients see fewer real leads vs fake ones, resulting in low ad performance and unbalancing other effective ad formats.
Budget Wastage
Money is diverted away from effective expenditure. This impacts your bottom line, your fee, and means you are ultimately trading on your good name.
Lost Transparency
When clients inevitably discover the waste, you are left playing defense. Bad transparency creates immediate and severe reputation management issues.
Finding and fixing issues 24/7.
The required internal process to combat this manually is staggering. It takes roughly 5 hours to properly review a client account, download placements to a Google sheet for data analysis, clean the data, update exclusion lists, and upload them back to each client account.
- Review client accounts daily
- Download placements to Sheets
- Clean, filter, analyze data
- Update whitelists/blacklists
- Upload back to each client
- Automated placement monitoring
- AI-powered threat detection
- One-click exclusions
- Living deny-list updates
- Results you can prove
From 5 hours to 15 minutes.
In fact you don't need do anything, the protection is automatic. Maybe spend 14 minutes looking at the terrible sites that we blocked yesterday. Then you can spend 1 minute adding the 1 or 2 newly captured sites that are actually decent to the whitelist.
We've automated the entire massive time drain. Built for the messy reality: placements change, exclusions decay, and waste returns even if you're watching carefully.
Unshittification constantly monitors, detects new threats daily, and handles the filtering automatically so your agency doesn't have to.
Filter
Detect
Proof in numbers — what agencies achieve
of wasted impressions filtered out
reduction in low quality placements
placements currently excluded
new threats added daily
Stop trading on your good name. Start protecting it.
The real-world costs of ignoring this are measured in returns lost, business lost, reputation damage, and reduced lifetime value. Unshittification isn't just technical software; it is an automated safeguard for your profit margins, your time, and your client relationships.
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