Your marketing is ineffective and blowing your budgets.
The solution to declining conversions is not to spend more, but to stop the waste.
Spam & bots are ruining your campaigns.
The ecosystem is plagued by zombie sites, fake traffic, phishing, scams, and clickbait. Here is exactly how this lack of control breaks down into daily pain points for your business.
Fewer Real Leads
Bot traffic sites dilute your campaigns. You see significantly fewer real leads vs fake ones, resulting in poor overall performance and higher CPA.
Misallocated Budget
Your budget is being actively diverted away from effective expenditure. You are spending money on placements that will never yield a return.
Low Ad Performance
The sheer volume of fake clicks completely unbalances your other, effective ad formats, skewing your metrics and leading to bad decisions.
Costly Manual Fixes
Finding and fixing issues 24/7 is a massive cost. Out of 300 new virgin Google placements, less than 1% are actually effective.
Finding and fixing issues 24/7.
The required internal process to combat this manually is staggering. It takes roughly 5 hours to properly review an ad account, download placements to a Google sheet for data analysis, clean the data, update exclusion lists, and upload them back to your account. By the time it's done, the list is already outdated.
- Review ad accounts manually
- Download placements to Sheets
- Clean, filter, analyze data
- Update whitelists/blacklists
- Constantly fight a losing battle
- Automated placement monitoring
- AI-powered threat detection
- One-click exclusions
- Living deny-list updates
- Results you can prove
From days of work to 15 minutes.
In fact you don't need do anything, the protection is automatic. Maybe spend 14 minutes looking at the terrible sites that we blocked yesterday. Then you can spend 1 minute adding the 1 or 2 newly captured sites that are actually decent to the whitelist.
We've automated the entire massive time drain. Built for the messy reality: placements change, exclusions decay, and waste returns even if you're watching carefully.
Unshittification constantly monitors, detects new threats daily, and handles the filtering automatically so you can focus on running your business, not fighting bots.
Filter
Detect
Proof in numbers — what we achieve
of wasted impressions filtered out
reduction in low quality placements
placements currently excluded
new threats added daily
Stop bleeding budget. Start maximizing ROI.
The real-world costs of ignoring this are measured in returns lost, higher CPA, and wasted opportunities. Unshittification isn't just a technical filter; it is an automated safeguard for your profit margins and bottom line.
Read our story